Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
Firstly, click here it's pivotal to understand what we mean by a 'topical map'. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The key to a successful topical map is understanding your audience and their common search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.